Frequently Asked Questions


Do I need an appointment to try on wedding dresses?

Yes. Just as with most other bridal salons, our dresses can only be pulled by our consultants. Each bride is in her own spacious room where she is taken care of by a highly experienced consultant. She will help you find your dress! Appointments are not necessary for bridesmaids, evening wear and accessories.


How long is the appointment?

Bridal gown appointments are approximately one hour. If the consultant isn’t scheduled for another bridal appointment, and no one else is waiting for your room, consultations can go a little longer.


Who should I bring to my appointment?

In general, it’s a good idea to limit your companions to one or two people whose opinions matter most. Too many competing tastes can confuse you and oftentimes leave you feeling helpless. You can always bring additional companions to your fittings. 


What should I bring to my appointment?

Print out your favourite dresses from our website, designers’ websites, or let us know what you’ve tried on at another store. Even if we don’t have that specific gown in-store, we’ll have something comparable. And try to bring an open mind. Don’t be surprised if you find the dress on your first visit to Superior Bridal. We’ll provide veils and accessories to help you envision exactly how you’ll look on your big day.


Will the consultant help me put on the dresses?

Yes. It is customary in virtually every bridal salon around the world for the consultant to help you put on and take off the wedding dresses; this is also how it is done at Superior Bridal.


What should I wear to my appointment?

Your companions will be with you in your fitting room, so to make everyone feel at ease we strongly recommend you wear tights/full underwear and a tank top or strapless bra. Also, for the sake of hygiene, we apologise in advance that we cannot accommodate shoppers who wish to try on dresses in the nude.


What size are the gowns available for me to try on?

Most of our samples are size 10. We have some dresses in smaller and larger sizes available to try on as well.


May I take pictures of the gowns I try on?

No. We do not allow cameras in the fitting rooms while you are shopping. Once you purchase a dress you may take as many pictures as you desire.


When should I order my veil?

Designer veils require several weeks to ship, so choosing one at the time you order your gown is ideal. You can also order your veil at the time of your first fitting. 


Can I complete my entire ensemble during my appointment?

Of course! Most of our brides not only find the dress on their first visit, but they also choose their veil, shoes and accessories at the same time.


Do I need an appointment to shop for accessories?

You are welcome to come in at any time during business hours – no appointments necessary. Any available consultants will be more than happy to make recommendations and help you complete your look.



What is the price range for your gowns?

Our selection of designer special order gowns range between $1,200 and $9,000. We also have hundreds of off-the-rack discontinued gowns discounted up to 80% off at our clearance centre next door.


What is a special order gown?

A special order gown is a dress the designer creates for you using the pattern that closest matches your measurements. We then tailor it to fit your body perfectly.


How far in advance do I need to buy my gown?

Special order gowns require approximately 6-8 months for delivery to stores, depending on the time of year. If your wedding date is less than 6 months away, we can still help. Your consultant will take you through the various solutions during your shopping consultation.


What is an off-the-rack gown?

When a designer decides they no longer manufacture a specific bridal gown, it becomes discontinued, meaning they will no longer accept orders for that dress. This can happen when a wedding dress has been in their line-up for 2 to 3 years, other times it happens in a single season. In this instance we will sell that dress off-the-rack, most often at a sizable discount.


What are the payment terms?

We accept cash, debit, cheque, MasterCard and Visa. We require a 60% deposit at the time you place your order. When the gown arrives at our store and passes our quality control inspection, we’ll contact you to let you know it has arrived and/or to schedule a fitting. The remainder will be payable by cash, debit or cheque when you come in. If you buy an off-the-rack gown, we require 100% payment at the time of purchase and you must take the dress home on that day.


When will my gown arrive?

Your gown will arrive approximately 6-8 months after you purchase it. The dress will be shipped to our store directly from the designer. We will then inspect the gown to ensure its quality. Once we are satisfied the gown is perfect, we’ll call you to schedule a first fitting.



Are alterations included in the price of the dress?

Alterations are separate from the dress and outlined for you at the time of purchase. There is a minimum flat rate cost, which increases according the scope of changes and amount customization requested. We always keep the costs very reasonable – especially in comparison to our competitors – and we will never surprise you with an additional fee.


How many fittings will I need?

Usually 2-3 fittings are needed to ensure a perfect look. The final fitting usually takes place the week before the wedding, as most brides either gain or lose weight just before the wedding due to planning jitters.


When should I schedule my first fitting?

We’ll call you when your dress has arrived at our store. We’ll schedule the first fitting with you at that time and check that you’ve already purchased the shoes and undergarments you plan to wear on your wedding day.


What should I bring to my first fitting?

You will need to have the shoes and the undergarments you’ll be wearing on your wedding day in order to have the bodice and hemline tailored perfectly. We also require that the remaining amount owing on your gown be paid with cash debit or cheque when you come in.



What is a sample sale?

A sample sale or off-the-rack sale is when we clear out as much of our inventory of discontinued gowns as we can – marking some of the gowns up to 80% off!

We carry over 1,000 gowns, so we sell our in-store samples at below our own cost, just to make room! We also mark down jewellery and accessories for these sales as well. Remember to sign up for our newsletter to find out when we will have sample sales, trunk shows and other special offers where you can save big!


What is a trunk show?

A trunk show or designer showcase is a special event we’ve arranged with a designer where you can view and buy from their latest collection months before those dresses hit the stores. A trunk show usually lasts approximately 4 days. If you find the dress of your dreams at a trunk show, be prepared to make a decision that day as that gown and associated purchase incentive will not be available once the trunk show ends.

Appointments book up extremely quickly for these events, so remember to sign up for our newsletter to find out when we will have our next trunk show and other special offers you can only find at Superior Bridal!


If my wedding is less than 6 months away, is it too late to buy a gown?

It’s not too late, but every second counts! If the consultant tells you that you need to decide on a dress right away, take her word for it. This is not a sales tactic. Manufacturer shipping windows literally open and close every day. Hesitating one day can add on 1-3 weeks on the designer’s shipping date. This is a fact of life for every bridal salon!

Your consultant will list which designers can meet your timeframe for a special order gown, which could include an additional rush order charge. We have incredible relationships with our designers and can sometimes pull off miracles other stores couldn’t hope to match.

Another option is to purchase one of our off-the-rack gowns and have it custom fitted to your measurements by our master seamstresses.


What is a rush order?

If your wedding date is sooner than the time a designer needs to have your special order dress created and shipped, we’ll need to contact the designer, who in turn will charge an additional fee for rushing the order through. We factor in 1 to 3 weeks time to make alterations before your wedding.

In the instance of short lead times, all designers, for both bridal gowns and bridesmaid dresses, charge rush order fees. The amounts vary from one designer to the next. Your consultant will outline all the costs up front for you at the time of purchase and will never surprise you with additional fees.


Do you recommend a preservation service?

We have been working with the best cleaning and preservation service in Toronto for the last 30 years! Courtesy Gown Preservation is the only cleaning and preservation service we recommend. They use techniques and materials unmatched by anyone in their field to offer you true museum quality preservation for your beautiful wedding gown. In case the consultant forgets, remember to ask for a coupon when you purchase your gown!